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YouTube looks to int’l producers
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Video sharing website YouTube is looking to launch a number of creative partnerships with top international producers following the success of its deal with Family Guy creator Seth MacFarlane.
Patrick Walker, head of content partnerships at YouTube-owner Google, EMEA, told TBIvision that it is currently talking to producers across the world to allow them to launch their web series on the site. However, he added that YouTube would not become a content commissioner ala Bebo and Myspace.
Seth MacFarlane launched his online series Calvacade of Cartoon Comedy, which was produced by Media Rights Capital, last month across the Google Content Network.
This comes as YouTube founder Chad Hurley gave a keynote speech at Mipcom, where he said that it was looking to add to its 900 professional partners, which includes Italian broadcaster Rai following a deal this week.
But he warned that they were still figuring out the revenue model. "I always get the question, ‘where’s the revenue, when are you guys going to make money?’ I don’t think there’s going to be a silver bullet that answers all those questions," he said.
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