Former NBCU boss Peter Smith joins Cineflix

Former NBC Universal International boss Peter Smith has become chief executive of Cineflix Studios, over a year after leaving the Hollywood studio.

Smith will be in charge of Cineflix Media’s scripted arm and will be based in London from September.

He will report to Glen Salzman, co-chief executive, Cineflix Media, while Christina Wayne, president, Cineflix Studios and Vlad Wolynetz, president of production, Cineflix Studios will both report to Smith.

Smith was previously president, NBC Universal International and left in March 2011

“We’re delighted to have Peter join Cineflix,” said Salzman. “His enthusiasm for development and impressive track record make him the ideal person to steer our scripted division to the next level and attract business globally.”

Smith added: “This role affords me the opportunity to do what I love most – blend the creative side of the industry with the business side, while developing channel defining projects for our customers. I’m excited to join Christina and Vlad and the remarkable team at Cineflix Media.”