All3Media will bring Million Second Quiz to market

All3Media’s distribution division will sell the hotly-anticipated The Million Second Quiz show and format internationally.

The interactive quiz is being made for US network NBC by All3Media America and All3Media-backed Studio Lambert. NBC commissioned the show last month.

Billed as a “state-of-the-art, electrifying new live competition where contestants test the limits of their knowledge, endurance and will to win as they battle each other in intense bouts of trivia for twelve consecutive days and nights” inside a giant hourglass in Manhattan.

Four contestants will live in the hourglass, taking only strategic breaks to eat and sleep, while rivals challenge them in trivia trials. The ultimate winner at the end of the series, which will total a million seconds, could win a prize of up to US$10 million.

All3Media International will launch the show at MIPCOM in October.

“This is a highly original and ambitious new format and it takes the concept of a mass participation event quiz to a whole new level,” said All3Media managing director Louise Pedersen.