Red Arrow in multi-year deal with Israeli digital firm

Red Arrow International has scored a long-term cooperation agreement with Israel-based cross screen company Screenz.

The deal is described as “multi-year” and will see Red Arrow Entertainment’s international wing representing Screenz’s content and services exclusively in Europe and non-exclusively elsewhere, excluding North America.

They will work together to develop and build tailor-made digital media strategies for broadcasters and create second screen extensions. They will specifically target live entertainment formats.

It has previously worked on Red Arrow formats such as a cooking competition series The Taste (pictured), which went out on ABC.

Screenz’s portfolio includes ready-to-go apps for entertainment series including reality and gameshows.

“Engaging digital natives, building brands and finding new ways for sponsoring and monetization – these are the challenges of our industry,” said Jens Richter, managing director, Red Arrow International.

“By joining forces with Screenz, who have a stellar track record of delivering tailor-made, state-of-the-art digital solutions, we together can now provide broadcasters with Second Screen products and consultancy on a whole new level.”

“As the TV industry is changing, broadcasters need to quickly adapt to the new ecosystem seeking other ways to deliver their content, creating new digital assets along the way, new business models, new streams of revenue, using the power of television to raise awareness of these products and increase their use,” added Screenz chairman Eli Uzan.