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Russian deals for Red Bull Media House
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Red Mull Media House has cut programming deals with two Russian partners.
The producer and distributor specialises in adventure sports content and TV highlights of Red Bull-backed extreme sports event.
It has sold a 54-title package to on-demand service Ivi.ru.
Shows include motorsports series Destination One and highlights of the Red Bull Crashed Ice (left) world championship series.
Ivi.ru will launch make the Red Bull series available online as well as on connected TVs and on mobile devices.
The Russian Extreme TV channel has also picked up a trio of Red Bull series. It will show highlights from the Red Bull X-Fighters; Red Bull Crashed Ice; and Red Bull Cliff Diving events.
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