New launch for MTV China

MTV China, Nickelodeon and Nick Jr. have all launched in Hong Kong on TVB’s pay TV platform.

The channels, which are part of the Viacom International Media Networks stable, rolled out on TVB on November 1.

“We are delighted to add a new carriage partner in TVB Pay Network Vision, and to see the expansion of our brands’ presence in Hong Kong,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “We’re particularly excited to introduce Nick Jr. to Hong Kong and to help fill a gap in preschoolers’ programming here.”

MTV China reaches 14 million homes in China and is also distributed in Thailand, Singapore, Hong Kong, Indonesia, Myanmar, and Cambodia. It is programmed with a mix of MTV’s English-language programming franchises and locally-produced shows including Style Gala and CCTV-MTV Mandarin Music Honors.