HBO On Demand launches on Indian pay TV

Tata Sky subscribers with access to HBO premium channels in India can now access catch-up programming for shows such as True Detective.

HBO will add HBO On Demand to its premium subscription offer on satcaster Tata Sky at no extra cost on March 21.

At launch it will offer the critically-acclaimed True Detective, Game of Thrones seasons 1-3 and Banshee seasons 1-2.

These play on Tata Sky on the HBO Hits and HBO Defined channels, which Turner International distributes in India. The networks launched in January this year.

“At Tata Sky, we work towards providing our premium subscriber with world class television experience with best content to offer. Apart from just bringing entertainment to their homes, now our subscribers can enjoy the programs showcased on HBO Premium Channels at any time that is convenient to them,” said the firm’s chief content and business development officer Paolo Agostinelli.

“Moving with times, we are aware of the changing consumption patterns of our viewers, hence we are pleased to launch the first ever HBO On Demand model in India.”

Indian multinational Tata Group majority owns Tata Sky through its Tata Sons holding company.