News brief: Nick Jr. France sprinkles Peppa on schedule

Nick Jr. in France has acquired preschool toon Peppa Pig from distributor Entertainment One.

This comes after the popular show launched free-to-air in the territory on France 5 last month. Nick Jr. will launch the programme on March 31.

Furthermore, eOne Licensing has appointed France TV Distribution to assemble a local consumer products programme. Italian licensing partner Giochi Preziosi will be the French toy partner.

Olivier Dumont, managing director, eOne Family said: “Securing the commitment of a major FTA broadcaster and market leader licensees in key categories demonstrates the huge potential of Peppa in France as we look to replicate the incredible success that the property is currently enjoying in many parts of Europe.”