CBC forges formats deal with Gurin

Canadian public broadcaster CBC has partnered with US producer The Gurin Company to develop new international formats.

The deal, which is a first for both sides, will see the pair co-develop formats for the North American market, which will then be taken international.

“By partnering with CBC we will be able to work with some of the best creative minds in Canada to develop exciting new formats,” said Phil Gurin, president and CEO, The Gurin Company.

“We look forward to collaborating with these top Canadian producers and production companies to create, develop, sell, produce and distribute original and globally-focused new formats.”

“CBC continues to be a huge advocate of these kinds of partnerships, particularly when we can continue to produce great content right here at home,” said Jennifer Dettman, executive director, studio and unscripted content, CBC.

“When Phil approached us, we were very interested in the opportunity and we’re pleased to partner with The Gurin Company, who are such supporters of international production and content.” The Gurin Company is behind shows such as Test the Nation for FOX and ABC’s Wanna Bet, which was developed from German primetime series Wetten Das?.