Blue Ant International strikes output deal

Recently-launched distributor Blue Ant International has agreed its first output deal, linking with factual producer Our House.

The agreement means Toronto-based Blue Ant will be the exclusive distributor of the North American indie producer’s programming internationally.

Our House is the producer set up by former Cineflix Productions’ CEO Simon Lloyd and executive VP Joe Houlihan who left the company last year.

“As a young company, their ambition and growth strategy combined with their international distribution expertise is a great fit with Our House Media,” said Lloyd.

Solange Attwood, senior VP, International, Blue Ant Media said: “Both Simon and Joe’s proven track record of creating exceptional, award-winning content will provide a consistent and reliable pipeline of premium programming for our international buying partners.”

Privately-held Blue Ant launched its sales arm at MIPTV earlier this month with, having acquired the SI Entertainment catalogue, a 700-hour line-up of programming.

At the time company CEO Raja Khanna said Blue Ant would be seeking to build a roster of content partners and the Our House deal is the first sign of delivering on that pledge.