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Warner sells first Eyeworks format post-takeover
Warner Bros. has made its first deals for Eyeworks-developed formats following its takeover of the Dutch-based production group last month.
Warner Bros. International Television Production has placed nude dating format Adam Looking for Eve to German network RTL and Cuatro in Spain.
WBITVP took over sales of Eyeworks formats after Warner Bros. Television Group bought the Eyeworks Group, excluding Eyeworks USA.
Adam Looking for Eve is billed as a “provocative experiment in matchmaking” in which adventurous singles meet to date on a tropical desert island while completely naked.
The original format launched on RTL5 in the Netherlands, where it launched as the highest-rated new show on the channel in more than four years.
“Adam Looking For Eve presents a totally unique twist on the typical dating genre and we’re looking forward to seeing the format being developed in these new territories,” said Andrew Zein, WBITVP’s senior VP, creative, format development and sales.
Last week, TBI revealed the fates of around 20 employees at Eyeworks International Distribution were up in the air after WBITVP took over the Eyeworks library. TBI understands some staff have now exited the business, though sources close to the firm have said staff contracts are valid until the end of the year.