MTG appoints Viaplay Nordic programming chief

Modern Times Group’s MTGx digital division has upped company executive Fredrik Ljungberg (right) to programming director for streaming service Viaplay Nordic.

Ljungberg, who has been at MTG for more than six years, will take up his new role on October 1.

He was previously head of programme planning, acquisition and research, in charge scheduling and acquiring content for MTG TV´s free channels in Sweden.

In his new role, Ljungberg will take responsibility for programming on Viaplay Nordic and will report to Lina Brounéus.

MTG said the appointment marks the beginning of “a new integrated MTGx content team,” following the creation of a new combined digital unit earlier this year.

In March, MTG announced it was merging its Viaplay online pay TV business with its MTGx ‘digital accelerator’ unit to create a new digital entertainment arm, headed by headed by chief digital officer Rikard Steiber.

MTGx now leads the digital development of all MTG´s products across all markets, including its core Viaplay service.
Ljungberg joins a content team that is led by Jakob Mejlhede, chief content officer of MTGx.

With the appointment, Brounéus, who is currently Viaplay’s programming director, will also take a broader responsibility as COO of content for MTGx and Viaplay, responsible for all digital content across MTGx channels.

“As content goes more and more digital, it´s exciting to be part of a new set-up, where we work more integrated within MTG”, said Ljungberg.