Twofour launches new content group

UK-based Twofour Group has merged its digital arm with its Arabian production hub and events company Rocket Science to create a new content group.

The creation of One Two Four comes months after Twofour hived Twofour Digital off as a standalone entity, and nearly a year after Twofour merged with Wales-based Boom Pictures.

One Two Four will comprise Twofour Digital, Twofour Arabia and Rocket Science, with Mark Hawkins (pictured) installed as CEO. The firm will focus on creating content and advertiser-funded programming for brands, digital platforms and branded services.

One Two Four will be based in the UK and is backed by investment from private equity specialist LDC.

“We have an enviable talented team who have been producing award winning content across all platforms for over 25 years,” said Hawkins, who was previously CEO of Twofour Digital.

“We are now bringing this creative expertise together under one company to create content for brands that influences how people feel, moves them to change and inspires them to act.”

The news comes during a busy period for Twofour, which in it has restructured its Welsh operations and put Andrew MacKenzie as group chief creative officer. Richard Thompson has also joined as chairman.