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News brief: Endemol Beyond launches #Muthaship
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Endemol Beyond USA will launch a YouTube reality show, The #Muthaship, on December 1.
The series, which follows ex-Sopranos star Drea de Matteo and her unconventional family, will go live on BEYONDreality, a YouTube channel that’s part of the Endemol Beyond stable.
The #Muthaship is BEYONDreality’s is first series, and will combine “traditional reality TV with online vlogging”, according to Endemol.
Endemol Beyond USA is part of Endemol’s digital channels group, Endemol Beyond.
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