Endemol Beyond staffs up

Endemol Beyond has made more hires, adding a new sales senior VP and east coast sales VP.

The digital and MCN division of Endemol Shine, Endemol Beyond has been staffing up in the US, last week announcing the appointment of former Lionsgate and Participant Media exec Adrian Sexton as COO of Endemol Beyond USA.

Jeff Browning has joined Endemol Beyond USA as senior VP, sales, and will work out of its LA base. He joins from US Hispanic net Univision having earlier headed up west coast sales for Viacom cable channel Spike.

Jenn Mancini comes to Endemol Beyond USA from Maker Studios where she led east coast lifestyle sales. As vice president, sales, she will be based in Endemol Beyond’s New York office.

Endemol Beyond creates premium digital content and channels across lifestyle and entertainment categories. It launched with a €30 million (US$33 million) injection of cash in late 2013.

Sexton said: “Endemol Shine Group is ahead of the game by going all-in with Beyond producing premium content that traverses traditional and digital, including new digital-first mobile and OTT platforms.

“We are seeing early wins aligning our entrepreneurial content with innovative brands that value our television-quality content. Jeff and Jenn bring Beyond both sides of the media spectrum – deep television and digital sales expertise.”