Crackle unveils web originals

Sony Pictures Television-owned VoD site Crackle has announced a lineup of original programming for the US site.

At its first standalone presentation to advertisers in New York this week, Crackle unveiled a variety of shows including its first one hour scripted series The Art Of More, animated comedy series SuperMansion and Joe Dirt 2: Beautiful Loser – a made-for-digital sequel to 2001 cult movie Joe Dirt.

Crackle also presented the network’s new ‘always on’ experience, powered by Adobe Primetime, which means a scheduled program will immediately begin playing whenever a viewer launches Crackle.

The new design is designed to emulate the “simplicity of a programmed TV experience” and will roll out on Roku in May and come to other platforms during the summer.

“At Crackle, we are reimagining ad supported TV. With compelling programming and an innovative new viewing experience, Crackle is the perfect combination of linear television and on demand that provides advertisers with additive solutions that capitalize on the best of both worlds,” said Eric Berger, executive vice-president of digital networks for Sony Pictures Television and GM, Crackle.

The news comes less than a month after Sony Pictures Television shut down the UK version of Crackle.