NBC tries out Netflix binge model

NBC is making an unprecedented move for a US broadcast network by launching the entire series of upcoming drama Aquarius just two hours after its linear TV debut.

Releasing all 13 episodes of the show, which stars David Duchovny as an LA detective in 1967 investigating mass murderer Charles Manson, hours after it debuts is the first time a broadcaster has tried out the binge-viewing model Netflix pioneered with its original shows.

Once launched digitally, all episodes will remain up on various on-demand platforms for four weeks, with each new linear episode going out as scheduled in a 9pm Thursday slot on NBC.

“With Aquarius we have the opportunity to push some new boundaries to give our audience something no broadcast network hasdone before,” said NBC Entertainment chairman Bob Greenblatt.

“We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen. “

Aquarius comes from ITV Studios-backed Tomorrow Studios.