Sky launches Veep on demand before linear

Sky is making the new, fourth, season of HBO comedy Veep available as on on-demand box-set ahead of it hitting linear TV.

The UK pay TV operator will make the entire season available as a Fourth of July special through its Sky Box Sets on-demand service. The previous three seasons will also be available.

The full series will then launch in weekly instalments on the Sky Atlantic channel, which carries all of the US HBO series as part of an output deal Sky has with the premium US cabler. It launches on linear on Sunday, July 15.

The Armando Iannucci-penned comedy series stars Julia Louis-Dreyfus as vice president of the US.