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CNBC and Prisa strike content deal
CNBC and Prisa have struck a content deal whereby the former’s news content will be distributed across the websites of Prisa-owned newspapers El Pais and Cinco Dias.
NBCUniversal-owned news net CNBC will seed its short form business and current affairs video across the sites. It will appear in its original English-language form with Spanish subtitles.
The pair said at least five videos a day will be distributed across the Prisa sites.
CNBC senior VP of international news & programming John Casey said: “We are delighted to enter this partnership, which allows CNBC to serve the Spanish speaking business community, not only in Spain, but also in Latin America where Prisa Noticias publications and their websites have a strong following.”
Manuel Mirat, CEO of Prisa Noticias said: “This is a great opportunity to increase our offer of news and information. This partnership with CNBC will allow us to offer our readers premier financial and business news in audio visual format, which will complement what’s already offered by El Pais and Cinco Dias.”