Ovation creates new fashion

US arts channel Ovation has acquired a package of programming from fashion-focused producer Videofashion.

The deal comprises Videofashion Style, Videofashion Specials: Swim, Videofashion Specials: Bridal, Videofashion Models, The Year in Fashion and Videofashion News, the latter of which will launch this September in time for the New York Fashion Week.

In total, the agreement is for more than 60 hours of programming.

“The producers at Videofashion know the fashion business better than anyone else, so we were delighted that they could both curate a special collection of programs for us from their most recent productions, as well as create an all-new weekly series covering the latest in the fashion industry. Fashion has always been an important arts category for us and this collection will be a tremendous asset to our line up,” said Lori Hall, VP of acquisitions and scheduling, Ovation.

Furthermore, Ovation has committed to 30 new episodes of Celebrity Conversations with Dave Poland, which in-house arm Ovation Studios produces.