Red Arrow to start Diet Wars at MIPCOM

Red Arrow International will launch a new dieting format in Cannes next month. Diet Wars pairs six overweight people with six different diet experts, each of whom has a different diet plan.

With each contestant adhering to one of the different diet techniques, the winners are the participants that shed the most weight and the expert that has helped them achieve that.

The format was created by Red Arrow-backed US prodco Kinetic Content.

Company CEO Chris Coelen said: “There are thousands of diets promising to help people lose weight, but choosing the diet that will actually work is a different matter. Our new format sets out to narrow the choice by selecting six diverse and revolutionary diet plans and, for the first time ever, testing these methods on TV in a real life experiment.”

Red Arrow International managing director Henrik Pabst added: “In Diet Wars Kinetic Content has created a truly original format that will seriously shake up the weight loss genre. This show puts the power firmly in the hands of the contestants – and avoids the humiliating stunts and contests of other shows.”

Diet Wars heads a Red Arrow formats slate for the market that also includes Kiss Bang Love, a new dating format from the creators of Married at First Sight, for TV3 Denmark and ProSieben Germany.

It also has The Day the Cash Came, a social experiment format from Red Arrow’s CPL for the BBC, in which families living below the poverty line are given a year’s salary in one lump sum and can spend it in whatever way they choose.