Zodiak toasts chef Marco Pierre White at MIPCOM

Michelin star recipient Marco Pierre White plans to cook up a storm in Cannes.

The celebrity chef is heading to MIPCOM to promote Humble Pie, an 8x60mins cooking format for UK pay TV channel Watch.

He will attend an event held by distributor Zodiak Rights on Monday, October 5, and meet buyers and press.

White is pictured above with Humble Pie presenter Melanie Sykes.

In his new entertainment format, White judges dishes that amateurs create. This comes after a ‘ruthless’ format element in which contestants critique the others’ food.

Should any contender think their dish will be ranked worst by White, they can cash out for small fee.

Zodiak Media-owned RDF TV created the Humble Pie format, and its new subsidiary entertainment arm Fizz is attached as the producer.

Zodiak’s sale arm, Zodiak Rights, is also planning a breakfast ‘boot camp’ event on Tuesday, October 6, to promote new Channel 4 format SAS: Who Dares Wins. The show comes from Minnow Films.

The fixed-rig format sees men from all walks of life put through tests to which the SAS (the British special forces) subjects its recruits.

Another event on Tuesday sees Zodiak Rights holding an exclusive drink reception to sell Zodiak Media Ireland and Touchpaper Television-produced RTÉ Irish period drama Rebellion.

Show stars Brian Gleeson and Ruth Bradley will be in attendance.