ProSieben MCN hires ex-Buzzfeed exec

ProSiebeSat.1 Group-owned multichannel network Collective Studio 71 has hired the former head of partnerships at Buzzfeed Motion Pictures.

Adam Boorstin will become executive VP, global digital distribution at CS71, which was formed when Germany-based ProSieben acquired control of US-based Collective Digital Studio and merged it with its own MCN, Studio71.

In the new post, he will oversee distribution of all CS71 content and lead expansion of the firm’s distribution network on new global platforms. He will report to Reza Izad, who is CEO of the Collective Digital Studio side of the business.

“As CS71 continues to expand its global footprint, Boorstin will be responsible for forging new partnerships with key distributors both domestically and internationally,” said Izad.

“He will identify new opportunities to distribute existing content, while also exploring exclusive custom content deals for CS71creators with VOD, SVOD and OTT platforms.”

At online publisher BuzzFeed, Boorstin was a key player in video arm BuzzFeed Motion Pictures, overseeing video revenue and traffic, video operations, and partnerships. He also led a team that developed and managed relationships with the likes of YouTube, MSN, Comcast and Verizon Go90 and international partners in Germany, Chin, Turkey and France.

Before that, he worked in theatrical marketing at The Walt Disney Company, talent agency CAA’s finance arm and in production for Paramount.