CTC takes female-skewed net abroad

Russian broadcaster CTC Media has launched an international version of its female-focused thematic channel Domashny TV.

Domashny TV International is now available via SES’s Astra 5B satellite to viewers in Lithuania, Latvia, Estonia, Israel, Kazakhstan, Belarus, Moldova, Georgia, Armenia, Azerbaijan, Kyrgyzstan and across Europe. The channel began test transmissions late last year.

Domashny TV International is the third international service launched by the broadcaster, following the 2009 launch of an international version of its flagship Russian channel and the 2014 launch of Peretz International, which is currently available in Belarus and Kyrgyzstan.

“The launch of the international version of Domashny will help Russian speakers outside Russia to access high-quality content of the main national TV channel for women. Domashny International is in demand across the world and therefore interesting for cable and satellite operators,” said Sergei Petrov, chief broadcasting officer of CTC Media.

“International broadcasting is a meaningful source of revenue for CTC Media in the current economy. We will keep developing this area as it is one of the most profitable lines of our business thanks to the effort of our management team.”