Endemol Shine adds to branding unit

Endemol Shine has upped Tamaya Petteway (left) to senior VP at its newly integrated brand licensing and partnerships division, and hired a new vice president, Kelly C. Hill.

Petteway joined Endemol Shine North America from Universal Music last year as senior VP, brand integrations and partnerships.

“Combining the franchise management and brand operations under Tamaya’s guidance in this newly formed division provides our partners with expanded creative resources across a multi-talented group,” said Vivi Zigler, ESNA’s president of digital, brand & audience development. “Since joining Endemol Shine North America, she has proven herself a strong leader and a creative collaborator to our commercial partners.”

Hill (right) was most recently at the National Hockey League, and before that at Core Media Group, which is part of the joint venture that controls the Endemol Shine Group.

“Having amassed 17 years of experience in domestic and international licensing sales and brand management and having worked with some of the most prominent celebrity, sports, and entertainment icons of all time, Kelly’s knowledge and creativity is a perfect fit to lead our licensing efforts,” said Petteway.