MTG World channels rebranded

The MTG World portfolio of channels has been rebranded Viasat World.

The Viasat World bouquet comprises 27 pay TV channels across 47 territories.

The channels group was a subsidiary of Sweden-listed broadcaster Modern Times Group before being sold late last year for US$45.5 million amid regulatory changes that forced MTG to offload some assets.

Russian company Sinerdzhi acquired the Russian channels business while Sabiero Holdings Limited, a subsidiary of private equity firm Baring Vostok, bought the international channels business.

The Viasat World group covers factual and entertainment channels as well as sport and e-sports offerings. Channel brands include Viasat Explore, Viasat Nature, Viasat History and TV1000. The company is based in London.

“Changing our corporate brand to Viasat World is a natural step in our evolution as an independent content provider,” said Irina Gofman, group president and CEO Viasat World.

“People all over the world enjoy our entertainment under the Viasat brands and the alignment of our corporate brand with our consumer brand will benefit both our business partners and our audiences by enabling us communicate in a simpler way.”