Mediaset goes 360 for classical concert

Mediaset has produced and distributed a series of 360° and stereoscopic 3D clips of a Radio Italia Live concert in Milan.

Mediaset produced eight 360° video clips of singers including Elisa, Emma Marrone, Zero Assoluto, Negramaro, Alessio Barnabei, Alessandra Amoroso, Lorenzo Fragola, Benji & Fede, J-Ax and Fedez.

Singers were accompanied by the Italian Philharmonic Orchestra, led by Bruno Santori.

The footage, which was made available on the Mediaset On Demand portal, enables viewers to move their point of view around the scene via their PC, smartphone or tablet.

Mediaset also made the content available via the Radio Italia Facebook page and web portal.

The project was led by Mediaset’s research and innovation department and Video Time in collaboration with RTI Interactive Media and Publitalia Branded Entertainment.