Turner, Machinima prep Adventure Time tournament

Turner’s Cartoon Network and gaming culture site Machinima are joining forces to cover Adventure Time Card Wars Kingdom, a tournament in which competitors play a trading card game based on the hit Adventure Time toon series.

Machinima will live stream Let’s Play Flooping Card Wars! as the tournament take place on July 15, with top gamers taking each other on remotely across three rounds.

After the event Cartoon Network will make the content available on its YouTube channel alongside clips of the Adventure Time series.

Patricia Hidalgo, senior VP & chief content & creative officer Kids EMEA and International Kids Strategy, Turner, said: “This celebration of Adventure Time Card Wars is a great example of how we are putting fans at the centre of everything we do – not only by continuing to build hit franchises like Adventure Time and offering an increasing number of touch points for our brands, characters and stories, but also through the delivery of new and exciting ‘fandom’ experiences.”

Don Reilley, vice president, head of brand partnerships at Machinima added: “Adventure Time is one of the most unique and beloved shows on television, which has developed a fanbase of kids and adults that is second-to-none. So we expect that all fans of the programme will want to tune in for this one-of-a-kind, epic livestream event.”

The event comes ahead of the launch of the Adventure Time Card Wars Kingdom app.