Hulu poaches Xbox exec

Hulu has appointed Richard Irving as vice president, product management, with the new recruit joining the on-demand service from Microsoft’s gaming platform Xbox.

In his new Seattle-based role, Irving will work across product management at Hulu. In almost two decades at Microsoft he helped develop the Xbox partner programme and several functionality elements of the gaming and content platform.

He reports to another ex-Xbox exec, senior VP Ben Smith, the exec who heads up the experience team at Hulu.

Irving joins the Disney, Fox and NBCU-owned streaming service as it prepares to offer a skinny bundle of linear channels to its customers.