Defy, 3 Ball team for millennial productions

Digital content group Defy Media and LA prodco 3 Ball Entertainment have teamed for a series of original shows for aimed at millennials using online platforms.

The pact kicks off with the coproduction of How It’s Destroyed, which will debut on Defy’s AWEme network.

The show will demonstrates how complicated machinery such as satellites, biological weapons and retired submarines get disposed after use.

AWEme has around five million subscribers, offering series such as Man at Arms and Super Fan Builds.

“We’re extremely focused on incubating programming for compelling digital channels that resonate with the appetite of younger viewers,” said 3 Ball executive VP, programming and development D.J. Nurre (pictured).

“Working with leading partners like Defy, whose massive expertise in short-form has garnered a loyal and growing fanbase, represents an incredible opportunity for 3 Ball as we broaden our digital footprint.”

For Bar Rescue producer 3 Ball, the news comes a week after it hired Jeff Altrock as senior VP, current programming. He works under Nurre, who is in charge of development.

Defy, meanwhile, recently restructured its television and OTT development unit, placing Jared Hoffman and Chris Pollack in charge. They report to chief content officer Barry Blumberg.