Imira takes Hogie to MIPCOM

Imira Entertainment from Spain hits the Croisette with a total of more than 150 new hours of programming, including new series DinoCore and Hogie the Globetrotter (pictured).

The Madrid-based kids and family entertainment distributor has acquired European and Latin American distribution for DinoCore, which runs to 39x15mins. It comes from Tuba, whose series Larva Imira already sells.

DinoCore, currently on air in Asia on SBS, Tooniverse and pay nets Jei and Animax is a boys action series set on a peaceful dinosaur island that’s under threat froman ancient power.

Also from Tuba is another new season of Larva, Larva in New York. The season runs to 104x2mins and comprises more episodes of slapstick humour from a wacky duo.

“Larva has been quite challenging due to its short format, but thanks to Imira, it is well translated to global market successfully,” said Tuba’s general manager, Chang-II Bae.

“I am very excited to be teaming up with Imira again for our new boys’ content DinoCore and I am sure it will stand out in the competitive boys’ action genre because of the appealing storyline and quality.”

Also among the new programming is 52x11mins series Hogie the Globetrotter, which is from Malaysia Lil Critter Workshop. The series an adventure comedy that centres on a curious tree frog and his friends as they travel the world.

Imira has also secured European, Latin American, US and US Hispanic rights to vehicle-themed edutainment series Vroomiz, which is from Korea’s SAMG. This has been sold to Al Jazeera in the Middle East, CCTC and Kaku (China), Yarmouk (Turkey), Carousel (Russia), FTP Play (Vietnam), VTV (Asia), RTM (Malaysia) and EBS, BTV, Jei and Animax (Korea).

Another Korean series from SAMG, Miniforce, has been sold to EBS (Korea), CTC (Russia), MCOT (Thailand), BTV, U+TV (Korea), FPT Play and  Chinese VOD platforms Tencent, iQYI, LTETV, YoukuTudou and Kankan.

“Vroomiz and Miniforce are both our key IPs,” said SAMG CEO Suhoon Kim. “We are very pleased to meet a momentum of overseas business with a great partner like Imira Entertainment.

“Vroomiz and Miniforce are already in aggressive expansion in Asia. We are confident that this move will continue in western countries as well, relying on the rich experience and networks of Imira.”

“For MIPJunior & MIPCOM 2016, Imira has wanted to present a whole new slate of series, hence completely renovating our catalogue,” said Imira CEO Sergi Reitg. “Our goal is to meet the needs of our customers who increasingly demand premium content as well as multi-territory rights.

“We are very pleased to offer a whole new catalogue consisting of 10 new series for various targets and genres, all with multi-territory rights. We have pushed to invest in series with immediate availability, so this will surely delight our international customers.

“With this commitment, the more important in recent years, IMIRA aims to become a key partner for all broadcasters, SVOD platforms or digital services looking for premium kids content kids that they can programme internationally.”