Endemol Shine North America signs TV personality

LA-based prodco Endemol Shine North America has secured a development deal with media personality Angie Martinez.

Martinez (pictured) will develop unscripted and scripted content for digital and more traditional platforms with Endemol Shine and another prodco, Major TV, which former publisher Raymond Garcia leads.

She has over 20 years of experience hosting on-air shows across radio and TV. Martinez is also an author, actress and recording artist. The partnership with Endemol Shine North America is designed to build upon Martinez’s skills as a storyteller.

Cris Abrego, president of Endemol Shine North America, said: “Angie is undeniably one of the most influential personalities in pop culture.

“We’re thrilled to be in business with her and we’re already developing a handful of original, ground-breaking, projects with Angie and the team at Major TV.”

Martinez said: “Working with Endemol Shine is an exciting first step for me in defining the next phase of my career. I’m looking forward to using my voice and platform to develop content that authentically speaks to the culture.”

Endemol Shine North America is part of the Endemol Shine Group, the producer and international distributor backed by 21st Century Fox. In November, Cris Abrego became the sole CEO of Endemol North America after Charlie Corwin unexpectedly left. 

Its subsidiary companies include Original Media and True Entertainment, who recently announced a merger to become Truly Original.

Endemol Shine’s North America’s credits include Big Brother for CBS, Fox’s MasterChef and The Real Housewives of Atlanta for Bravo.

It is also working with Major TV to develop Chris Perez’s book To Selena with Love as a television property.