Bryan Hale has been elevated from senior VP and head of West Coast at True to executive VP of development at Truly Original, while Nikki Borrelli rises from SVP of productions and operations at Original to EVP, production of the merged unit.
Hale relocates from LA to New York as a result, with both operating from Truly Original’s East Coast headquarters. He has worked on Bravo’s The Real Housewives of Atlanta and currently has projects in development at History, E! Entertainment, BET, Freeform and Lifetime among others.
He first worked at True between 2007 and 2009, but rejoined in 2015.
Borrelli has overseen production on Original shows such as Spike’s Ink Master, History’s Swamp People and AMC’s Comic Book Men after transferring to the company from True, where she had worked for 13 years.
Endemol Shine revealed it was merging True and Original last month. Both companies were already under the control of True co-founders Steven Weinstein and Glenda Hersh, with a number of execs transferring between the two firms during that time.
“Bryan and Nikki have been integral to the success of both True Entertainment and Original Media, building up our sales rosters and shepherding numerous hit series, spin-offs and specials through production,” said Weinstock and Hersh in a statement.
“A major benefit of forming Truly Original is having our creative, production and operational expertise under one roof, and we’re delighted Bryan is joining Nikki and our team in New York.”