Tom & Jerry-style slapstick toon set for Boomerang

Turner International is working up a slapstick cartoon with France’s Cyber Group Studios, with the series set for Boomerang.

Taffy is an original Cyber Group creation that Turner’s kids arm has co-developed, whose style apes heritage Boomerang series such as Tom & Jerry and Scooby-Doo.

The 78x7mins animated series will follow a loyal hound dog who in each episode attempts to prove his billionaire old lady owner’s new cat is an imposter.

“With its classic look animation style and timeless, slapstick humour, Taffy couldn’t be a more perfect fit for Boomerang,” said Turner VP of programming and content strategy, kids EMEA, and international kids acquisitions and coproductions Cecilia Persson.

The commission is part of a long-term strategy to rebuild Boomerang as a second flagship Turner children’s channel to Cartoon Network. The plan initially came from the Turner EMEA unit Persson works within.

Cyber Group chairman and CEO Pierre Sissman developed the Taffy concept with Mike de Seve from Baboon Animation.