A+E agrees data deal with Parrot Analytics

A+E Networks has partnered with Parrot Analytics to get data on country-specific audience interest in specific TV content.

The multi-year agreement will provide A+E with information relating to several of its channels – including History, FYI, Lifetime and Viceland.

“Our international business is on an impressive growth trajectory,” said A+E Networks’ president of international and digital media, Sean Cohan. “Using Parrot allows us to understand demand for our premium content around the world and offers us another lens on the consumer.

“It allows us to understand the relative value of our content and make strategic choices that maximise profitable growth.”

Parrot already offers analytic services to the likes of BBC Worldwide.

Parrot CEO Wared Seger said: “Consumer viewing habits continue to shift in digital’s favour, especially among millennials, and the audience and content distribution landscape is becoming increasingly more fragmented.

“Parrot Analytics will help A+E Networks navigate through the noise created by this fragmentation.”

Parrot’s data science technology is capable of measuring global demand for content across different platforms.