Amazon welcomes Fashion Hero

Amazon has added 8x60mins reality competition series The Fashion Hero to its direct services for the US, UK and Germany.

The series, which Brooke Hogan fronts, comes after a raft of regional distribution agreements for the show, with RMViSTAR, Formatzone, Cliffhanger Media, 360 Degrees South, Bomanbridge Media and 7A Media closing finished and format sales of the show.

Amazon acquired non-exclusive rights series from digital content aggregator Ammo Content, and will launch it in three territories in the autumn on the Amazon Direct Video service.

The Fashion Hero bills itself as “an entertainment TV series and disruptive global social media movement”.

The format sees a diverse group of contestants chosen from around the world competing before a panel of world-class designers to win the chance to feature as a role model in forthcoming international campaigns.

“Our sales strategy of opting for regional, independent sales agents and distributors has enabled us to work with some of the industry’s biggest platforms and foremost experts in format sales,” said Caroline Bernier, president of Beauty World Search and executive producer of The Fashion Hero.

“We’re naturally excited and proud that our millions of followers and fans on social media will soon be able to experience the great first season of The Fashion Hero on a first-class platform like Amazon Prime Video.”