Fox brings on Sky buyer for Europe & Africa

Fox Networks Group (FNG) Europe and Africa has appointed Sky buyer Sonja Brugger as vice president of acquisitions across the regions.

Brugger will be based in London and begin her new role in October.

She will lead content strategy and acquisitions. Regional operations include Fox branded channel feeds and the new non-linear product Fox+, which was launched in France, Norway, Sweden, Denmark, Finland and Greece.

Brugger will join FNG Europe & Africa after nine years at paycaster Sky. She is currently VP of content strategy and acquisitions at Sky Germany.

Diego Londono, COO at FNG Europe & Africa, said: “Sonja is a seasoned professional with over 20 years’ industry experience.

“Her experience in both acquisition and content strategy, combined with her understanding of broadcaster and platform environments across basic pay, free-to-air and VOD will be hugely beneficial to our organisation as we continue to invest in must-have content and innovate in ways to make this content accessible.”

FNG parent 21st Century Fox recently had its takeover of Sky referred to the UK competition commission.

The hire comes after Sky’s sales arm, Sky Vision, hired FNG Europe & Africa senior VP of acquisitions Jason Simms as its drama and comedy chief last year.