Eurodata reshuffles research division

Eurodata TV Worldwide – the international division of Médiamétrie – is currently reorganising its research division to respond to new customer challenges.

The resurgence of audience data (especially the rise in 4-screen TV audiences), together with the growing number of countries that use automatic audience measurement all require extra analytical capacity and expertise, the company said in a statement.

These developments have led to the creation of a content insight department that is entirely devoted to content analysis on a global scale. A cross-disciplinary department has also been created, responsible for coordinating policy and projects.

Florent Carême (pictured) has been appointed as head of research. He replaces Sahar Baghery (pictured) who was formerly director of global media research and content strategy at Eurodata TV Worldwide/Mediamétrie.

In this position, Carême will be in charge of the entire research team. His primary mission will be to define the research division’s strategy, including how the service offer and its production should evolve. Carême will also develop product innovation.

He reports to Frédéric Vaulpré, Eurodata TV Worldwide Director.

The content insight direction has been entrusted to Avril Blondelot, who is tasked with defining and implementing the strategic positioning of content analysis.

The research and projects coordination department is led by Charlotte Michelotti who centralises and coordinates the production methodologies and tools of the research department in line with Médiamétrie’s quality policy. She is also in charge of the video team.