Men & Motors net relaunches as lifestyle format

UK channel brand Men & Motors has been retooled for the international market as a lifestyle format.

Pinewood Studios-based One Media IP has retooled the show for a millennial audience, and plans to launch it at MIPCOM.

The show is described as a cross between Top Gear, Robot Wars, The Gadget Show and Take Me Out, and will be hosted by Boyzone singer Shane Lynch and Torie Campbell.

The Men & Motors programme catalogue comprises 1,500 hours of footage, some of which will be included in the new format.

Music publishing firm One Media IP has been operating the brand as YouTube channel since 2012.

One Media acquired the Men & Motors assets from British broadcaster ITV in 2012. Granada Sky Broadcasting, a joint venture between ITV affiliate Granada TV and paycaster Sky, previously operated the network.