Viu orders BBC Worldwide India-produced adventure original

I Can You CanViu, the Asian VOD service, is set to launch its first adventure reality show I Can You Can this week, which is produced by BBC Worldwide India.

The streamer has partnered with health brand Nicotex for the series, which aims to stop people smoking.

I Can You Can, is a six-episode series that showcases the journey of six people, including three who want to quit smoking and three who have already succeeded.

The series will be available on Viu and simulcast on National Geographic this week on December 17.

Sameer Gogate, head of monetisation and distribution at Viu India, said: “At Viu, we endeavor to showcase premium content that is fresh, contemporary and relevant to millennials.”

Soniya Kulkarni, creative and business head at BBC Worldwide India, added: “I Can You Can is BBC Worldwide’s new, unique and challenging show. We filmed in 2 countries and across cultures while attempting one the world’s toughest climbs.

“The series talks about kicking the addiction to smoking but is told in an engaging way, that does not preach or condescend. With the active and constant support from our partners MindShare and Viu, we think we’ve achieved our own Everest – an international level of look and storytelling which remains our aim across all our productions.’’

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