GRB & DEFY Media partner for cross-platform originals

GRB Entertainment and DEFY Media have partnered to develop and distribute an original programming slate for domestic and international distribution.

GRB most recently acquired international rights to DEFY series Man at Arms and Super Fan Builds, earning the traditionally linear production company a presence in the millennial and Gen Z space.

Similarly DEFY will now have access to a linear space which is traditionally targeted to a 25-54 demographic. The company owns a range of brands such as SMOSH, AWEme, Clevver and ScreenJunkies, which have earned more than 125 million followers combined.

“The production business is in a transition phase where linear and digital content are merging”, said Marielle Zuccarelli, COO of GRB.

“Our strategy to supersize DEFY’s short form digital content into linear and OTT formats showcases our unique 360-degree development, production and distribution capability.

“Man at Arms is the perfect example of content incubated on a digital channel that found success on linear networks both, domestically and internationally. We look forward to working with the innovative DEFY team to replicate that model.”