Essential taps Seven Network exec for commercial partnerships

Sydney and Los Angeles-based Essential Media Group has hired Seven Network exec Lauren Peacock as its head of commercial partnerships.

Peacock, who most recently served as brand partnerships manager at Seven Network Australia, will be tasked with securing and managing commercial agreements across the Kew Media Group-owned business’s production slate, which includes The Pacific in the Wake of Captain Cook with Sam Neill (Foxtel) and Living Universe (CuriosityStream).

Prior to Seven Network, Peacock served as commercial partnerships manager of production at Endemol Shine Australia.

Essential most recently appointed Brendan Dahill as its GM for Australia and New Zealand – a role that will see him overseeing scripted and factual across both territories.

Peacock will report into Dahill.

Dahill, GM of Essential, said: “We are delighted to welcome Lauren to the Essential Media Group. Lauren has an exceptional track record of overseeing major companies’ commercial activities and we know she will do a fantastic job here at Essential.”

Peacock added: “I am delighted to be joining the Essential Media Group at such an exciting time and I am looking forward to helping this renowned company continue to grow its reputation worldwide.”