BBC Studios strikes global sales for Hello Halo titles Fashion’s Dirty Secrets, MisFITS Like Us

BBC Studios is taking Hello Halo titles Fashion’s Dirty Secrets and MisFITS Like Us to multiple territories around the world.

Fashion’s Dirty Secrets, presented by Stacey Dooley, has sold to 11 territories including Belgium, Finland, Eire, Holland, Norway, Poland, Portugal, Africa, Iran and Korea.

Originally launched on BBC One in 2018, the title follows Dooley as she travels around the world to uncover the hidden costs of consumer’s addiction to fast fashion.

Hello Halo’s three-part format for BBC Three, MisFITS Like Us, has sold to DR in Denmark, who will re-title the programme as Different Like Me, and TVNZ in New Zealand.

The format follows what happens when strangers with similar conditions, turn up at the door of someone in need.

Wendy Rattray, managing director at Hello Halo, said: “Fashion’s Dirty Secrets was a shocking insight into the dramatic impact the fashion industry has on our environment. We are thrilled that this story is one that will get more attention in so many territories across the world.

“I’m delighted that MisFITS Like Us has started selling in other countries. The series makes significant steps in normalising differences which is vital in society. The contributors involved all experienced a genuine and profound change in their lives simply by meeting other people just like them. It was a delight to witness.”