Endemol Shine’s Boomdog & Televisa take ‘Masked Singer’ to Mexico

Televisa Studios and Endemol Shine’s Boomdog are set to co-produce an adaptation of The Masked Singer for Mexico.

Boombdog and Televisa have licensed The Masked Singer from Mun Hwa Broadcasting Corp. (MBC) in South Korea. Both companies will produce and adapt this format for the Spanish speaking market, which will be released in 2019.

The format sees a group of celebrities hide their identity behind full body disguises and masks while singing in front of a fun panel of judges, that evaluate their performance, but also attempt to work out who is behind every mask.

This format has already been shopped to the US, Korea, Thailand, Vietnam, Indonesia and China. In the US, its first season launched in January 2019 and set an audience record in its genre, according to the copro partners.

Eduardo Clemesha, VP of entertainment at Televisa, said: “The realisation of this new project responds to the permanent commitment of Televisa to offer its audiences the best and most innovative content. We are sure that the new version of The Masked Singer will become one of the most important links in the success chain, which already records this spectacular format internationally”.

Alejandro Rincon, CEO at Boomdog, added: “We are thrilled to be co-producing The Masked Singer with our colleagues at Televisa, a series that was recently produced by our team in the US to great success. This is a very special series and we can’t wait to share it with the Mexican audience.”