‘Married At First Sight’ prodco Snowman launches global development arm

Married At First Sight

Married At First Sight creators Snowman Productions is launching a new global development label.

Red Arrow Studios-backed Snowman Global will work with broadcasters and production companies around the world to develop new formats. It will also assist Red Arrow Studios International in retaining rights to global format IP and will be looking for production partners in selected territories.

Snowman was founded in 2011 and is led by MD Michael von Würden, creative director Rasmus Steentoft and head of production Lars Fønss. Its hit show Married At First Sight is now into its sixth season for DR1 in Denmark, with the format selling into almost 30 countries including the US, UK, Germany, Denmark and Australia.

Earlier this month Lifetime in the US announced the recommission of its show, to be produced by Red Arrow-backed Kinetic Content.

Von Würden said: “Our ambition is to build on the creative expertise we have established for the Danish market, and take this out to the world with a separate, dedicated production label.

“We continue to be committed to producing the best TV for the Danish and Scandinavian markets, but also realise that our skills in creating noisy, exciting, ambitious formats have exciting commercial opportunities for a wide range of broadcasters around the world.”

James Baker, co-CEO of Red Arrow Studios, added: “Snowman is simply a creative powerhouse, and the launch of Snowman Global is a logical next-step for them to extend their sights on creating for international networks – especially given the international success of their formats.

“The launch of Snowman Global signifies our strategy of supporting and building on the ambitions and expertise of our existing companies and creative heads, as a way of growing our business overall.”

Fellow Red Arrow firm Kinetic revealed in June that it will launch a new division to develop and produce scripted television, alongside their non-scripted business.