Online TV sales platform Vuulr goes global

Medici, available on Vuulr

Online programme sales platform Vuulr has rolled out internationally after launching across Asia in January 2019.

The Singapore-headquartered Vuulr features TV and film content from producers and distributors including Sony, Picture Tree International, Banijay Rights, Warner Media, CNN and Toonz Media Group, comprising over 30,000 hours across over 60 genres and 70 languages.

Buyers registered on Vuulr include Walt Disney Co, Viacom International Media Networks, Turner international Apac, Super RTL, iflix and HOOQ.

Vuulr is free to use for buyers and for distributors to list their catalogues, with Vuulr levying a commission fee on the seller when there is a successful sale.

As well as traditional flat-fee licences, the platform enables VOD platforms to make offers with performance pricing models based on estimated viewer count, stream length, share of advertising or subscriber revenue.

Vuulr announced its global launch at the NATPE programme market in Miami this week, where the platform’s senior management team are presenting the platform to buyers and distributors.

Vuulr CEO Ian McKee (left) said: “Our unique online marketplace is already helping our distributor and producer partners across Asia and beyond negotiate directly in new territories whilst providing new opportunities and flexible terms for linear and digital buyers and we’re excited to rollout our platform to the global content industry”.

Vuulr has also partnered with industry trade bodies EIDR (Entertainment ID Registrar), MovieLabs and EMA (Entertainment Merchants Association) to enable digital transaction of rights by implementing existing global industry standards for unique asset IDs, rights management, metadata and avails specifications.

Vuulr can also offer a white-label service of its technology, allowing content producers and distributors to have the option of their own customised, transaction-ready catalogue on their website.