China’s CITV strikes Spring Festival Gala deals

15 countries have signed up to Chinese broadcaster CITV’s Spring Festival Gala programming, which celebrates the Chinese New Year.

The Spring Festival Gala incorporates multiple art forms, such as comedy skits, songs, dance, acrobatics, magic and opera.

The programming will be broadcast in Chinese, English and Arabic, with broadcaster deals done with MEDIACORP in Singapore, 8 TV in Malaysia, PCCW in Hong Kong, TDM in Macao, and others.

CITV launched promotions for the programming at Natpe Miami, in the Chinese Pavilion exhibition area.

In addition to this year’s Chinese New Year programming, CITVC used Natpe to promote its television dramas, documentaries, and cartoons with all the trailers dubbed or subtitled in English for international participants.

One of the new programmes presented this year was a ten-episode documentary The Journey of Chinese Plants, which reveals the unique plants native to the country.

CITV also brought its latest cartoon, P.King Duckling: Adventure Buds, which tells daily stories about three good friends, P. King the enthusiastic duckling, Wombat the fluffy book-loving wombat, and Chumpkins the “genius” inventor pig, and their computer assistant Zeusy.