Informa Tech launches “research powerhouse” Omdia

TBI’s parent company Informa Tech has announced the launch of a new “research powerhouse” Omdia.

The launch of Omdia comes following Informa Tech’s acquisition of the majority of IHS Markit’s technology, media and telecommunications research business in 2019.

In addition to these assets, Omdia brings together analyst houses Ovum, Heavy Reading and Tractica into a unified capability.

A statement from Informa Tech said that Omdia is a part of its “broader strategy to align and integrate its capabilities across research, events, digital media and training to better serve its customers.”

The new organisation will bring together more than 400 analysts and consultants to cover 150 technology markets. Through years of experience in their sectors, they have collected  395 million data points that inform over 3000 research reports annually.

Mike Phillips, president and managing director of Omdia said: “Like the technology market that we serve, Omdia is greater than the sum of its parts. Accelerated innovation across domains such as 5G, AI, IoT, cloud and edge is transforming our world. This in turn drives new requirements into domains such as cybersecurity and microchip design. Omdia analysts work collaboratively to strengthen our insights into each individual domain, and to address sector-wide challenges such as data privacy and sustainability.

“We are excited about the new benefits and enhanced services we can now bring to our customers.

Gary Nugent, CEO at Informa Tech, said: “Omdia underpins Informa Tech’s mission to inspire the technology community to design, build and run a better digital world. Engaging with the millions of technology decision-makers served annually by our high-quality events and media brands, Omdia helps enterprises make better technology choices for their business and technology innovators better understand and reach the markets they hope to serve.”

The first research paper from Omdia is entitled 5G and beyond: Connecting the dots at MWC20, and predicts the impact of 5G across the technology ecosystem and highlights the companies to watch at MWC20 in Barcelona.