Vuulr expands library with Indian content

IanMcKee

More than 10,000 hours of Indian TV and film content is being made available after online marketplace Vuulr struck a deal with IndiaCast Media Distribution.

The agreement, which adds to Vuulr’s growing library of content following its international launch in January, will see dramas such as Barrister Babu, Naati Pinky Ki Lambi Love Story and Naagin become available for global syndication, outside of India and the US. Unscripted content such as reality show MTV Roadies is also available.

Vuulr, which was founded by CEO Ian McKee, already includes content from producers and distributors such as Sony, Picture Tree International, Banijay Rights, Warner Media, CNN and Toonz Media Group, across more than 60 genres and 70 languages.

Natasha Malhotra, chief content and commercial officer at Vuulr, said: “We’re delighted to expand the breadth of content available on Vuulr with this fantastic content deal with IndiaCast Media Distribution, which will bring more than 10,000 hours of new premium content to our platform.

“Vuulr makes this content available to buyers from around the world in a simple, frictionless way as we continue our mission to transform distribution and acquisition in the film and TV ecosystem.”