Blue Ant hires Discovery exec Blanksma to SVP sales role

Gerbrig Blanksma

Global distributor Blue Ant International has appointed Gerbrig Blanksma as SVP of international sales and partnerships.

Based in London, Blanksma will report to Solange Attwood, EVP of Blue Ant International – a division of Blue Ant Media – and will oversee sales across the UK and Italy. She will expand the division’s library with additional third-party content across documentaries, factual entertainment, specialist factual, scripted and kids and family genres.

Her remit also extends to leading sales and partnerships opportunities for UK-based, pan-regional buyers across all linear and non-linear platforms.

Blanksma has more than 13 years in senior international distribution roles and was most recently the director of international sales and licensing, UK and EMEA at Discovery. Before that, she spent almost a decade at Off The Fence, including an appointment as VP of sales and business development.

“Gerbrig’s strong relationships within the international sales community is a huge win for Blue Ant International,” says Attwood. “She also brings extensive experience building partnerships with buyers to help fuel their regional broadcasting needs around the world, which makes her a perfect fit for our team.”